商品描述
11 月 14 日於松山文創園區舞台區，POPUPASIA® 特別策劃兩場國際論壇，邀請來自泰國與台灣的品牌代表，分享在地創意如何從心出發，走向永續與專業的實踐之路。
▌上午場｜11:00–12:00
Topic：”From Heart to Hands: Blending the local wisdom & creativity to sustainable living at Jing Jai Market Chiang Mai, Thailand”
Speaker：Ms. Ormkwan Sanasen（Head of Operation, Chiangmai Area & deCentral）
來自泰國清邁的 Jing Jai Market，是一個以「在地智慧 × 永續創意」聞名的生活市集。從食農教育、工藝品牌到社群活動，Jing Jai Market 讓當地的文化能量得以被看見，也成為連結城市與土地的生活平台。本場將由營運主管 Ms. Ormkwan Sanasen 分享品牌如何以「真誠（Jing Jai）」為核心，融合手作精神與地方創生，打造可持續的生活經濟。
▌下午場｜14:00–16:00
講題：從手藝到生意：手作品牌的轉型攻略
講者：樂牧手作｜楊倍華
只要作品夠好，品牌就會被看見嗎？
當市場快速變動、成本上升，許多手作人開始面臨同樣的問題：熱愛，能不能成為一份長久的事業？
來自台灣的樂牧手作主理人 楊倍華，將以自身經驗出發，分享從手作教室、作品販售、課程經營、品牌合作，到建立完整品牌系統的實戰歷程。讓創作者思考：如何讓手作不只是興趣，而是一條能穩定發展的創業之路。
【POPUPASIA® 2025 International Forum｜Craft × Creativity × Local Collaboration】
On November 14, POPUPASIA® presents two inspiring international forum sessions at Songshan Cultural and Creative Park, gathering creative leaders from Thailand and Taiwan to explore how local wisdom and creativity can lead to sustainable living and brand transformation.
▌Morning Session｜10:30–12:00
From Heart to Hands: Blending the local wisdom & creativity to sustainable living at Jing Jai Market Chiang Mai, Thailand
Speaker｜Ms. Ormkwan Sanasen (Head of Operation, Chiangmai Area & deCentral)
Jing Jai Market, located in Chiang Mai, Thailand, is a vibrant lifestyle market known for connecting local wisdom, craftsmanship, and sustainability. From food and agriculture education to creative craft brands and community engagement, Jing Jai Market has become a bridge between urban life and local culture.
Ms. Ormkwan Sanasen will share how the brand embodies the spirit of “Jing Jai” — sincerity — to cultivate a sustainable ecosystem that empowers local makers and communities.
▌Afternoon Session｜14:00–16:00
From Craft to Business: The Transformation Strategy of Handmade Brands
Speaker｜Pei-Hua Yang, Founder of Lemu Handmade
Is great craftsmanship enough to make a brand succeed?
In a fast-changing market where costs rise and competition grows, many crafters face the same question — can passion become a sustainable career?
Pei-Hua Yang, founder of Lemu Handmade (樂牧手作), will share her journey from running workshops and selling products, to teaching, collaborating with brands, and building a comprehensive brand system. This talk invites creators to rethink how to transform passion into a long-term creative business.
